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What is the best route to finding a job in sports (NCAA athletics especially) media relations?

I have a bachelors degree in communication and am looking to secure a job in sports media relations. I am open to returning to college for a masters if necessary.

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1. i just graduated with a bachelors in sports management, and at my school i worked with media relations, so im looking for a similar job of somesort www.ncaa.org can send u emails when job opportunities are available in a university but im looking for a full time job myself in that field....not easy to find